Leading American car seat brand Diono is rolling out a new program to reward community members for engaging and celebrating the joy of the journey, together. Based on a points and tier system, the VIP Rewards program gives Diono customers access to early discounts, free annual gifts, and additional perks. It’s a way for Diono to say thank you to costumers for joining and participating in the growing Diono community.
VIP Rewards also includes a referral program, which allows customers to share the ‘Diono love’ with their online and IRL networks. Members get a unique referral code to share with their friends, family and other community members. Each person who signs up using the code will get $20 off a purchase of $150 or more, and the referrer will be rewarded with points that can be redeemed for cash discounts.
“Customers are the beating heart of the Diono family, and we’re excited to build a closer relationship with them and share the Diono love,” said Tim Maule, Diono CEO. “The VIP Rewards program delivers greater value with more participation, making this the perfect program for our Diono community members.”
VIP Rewards members get free points on their birthday and their anniversary. They can earn points in a variety of ways, including:
- Shopping diono.com and creating an account
- Reviewing a Diono product
- Following Diono on social media
- Reading a Diono blog
- Referring a friend
The more points accumulated the more benefits are unlocked. Customers in the USA and Canada can sign up for VIP Rewards any time at Diono.com (U.S.) or Diono.ca (Canada). Anyone who signs up for a Diono account is automatically enrolled in VIP Rewards. Visit for full details on this exciting new program.